IMPORTANCE OF THE INTERNAL COMMUNICATION SYSTEM





Introduction

Internal communication is the way of information delivered through the staff members. It is defined as “the planned use of communication actions to systematically influence the knowledge, attitudes and behaviours of current employees.”(Stauss and Hoffman, 2000).

Why internal communication is important in the workplace?

1.      It increases employee’s engagement

2.      Build stronger teams

3.      Shows a Clearer Picture

4.      Reduces Conflict

5.      Improves HR Practices

6.      Motivates Employees

7.      Enhances Transparency

8.      Efficient team building

9.      Increases innovation

10.   Increases brand value and customer satisfaction

The global context of having good communication system

Bentley’s pet stuff is a retailer of natural food, treats, toys and accessories for dogs and cats. The company share all news through the intranet system. They upload about all processes and procedures, industry-related news, updates of their products, pet-related information and promotions. The important thing is Bentley create a “one-stop-shop” of communication for all teams. Team members interacting with each other daily to share others ideas. It helps to build a good relationship with others.

Methods using in the banking system in Sri Lanka for internal communication

1.      Circulars – Can be known about the new rules and regulations, promotions and new products.

2.     Intranet   - Can get all details about the organization. Can quickly access the staff members.

3.      Team briefing – Gather staff members and discuss the situation.

4.      Social media teams – can post anything and everything that the organization wants to communicate to the staff members.

5.      Memo’s – Official details can be communicated through the Memos.

6.      Bulletins – Specially use by union teams to send messages to the union members.  

Conclusion

Internal communication is one of the main facts that can be influenced the whole organization. Most companies invest a lot of money to develop the external communication system. But not consider internal communication. An organization must develop and review its internal communication systems. Feedback is a very important thing and companies should develop internal communication systems to get high and speed feedbacks from the staff members.

 

References

 

vantagecircle.com. 2021. Vantage circle. [ONLINE] Available at: https://blog.vantagecircle.com/internal-communication-is-important/. [Accessed 26 April 2021].

studiousguy. 2021. internal communication. [ONLINE] Available at: https://studiousguy.com/internal-communication/. [Accessed 26 April 2021].

 

Moseley, C., n.d. blog.jostle.me. [Online]
Available at: https://blog.jostle.me/blog/companies-with-great-internal-communications
[Accessed 26 04 2021].

 

Comments

  1. Prujodth 27 April 2021 at 07:25

    Author has well explained about the benefits of internal communication. Internal communication is vital for the overall company performance. If the communication is strong then the information flow ( Company objectives)will cascade top to bottom.

    ReplyDelete
  2. Sevani Ereporuwa28 April 2021 at 17:45

    Internal communications (IC) is all about promoting effective communications among people within an organization. It involves producing and delivering messages and campaigns on behalf of management, as well as facilitating a dialogue with the people who make up the organization. Author has well explained the topic with example.

    ReplyDelete
  3. Ruwan Herath29 April 2021 at 20:42

    These are the types of features that should be included to make the most reliable internal communication system.
    Intranet.
    Mobile Intranet App.
    Internal Newsletters.
    Employee Surveys.
    Collaboration Tools.

    ReplyDelete
  4. MBA 202129 April 2021 at 20:43

    Author has clearly explained importance of internal communication systems. Efficient internal communications increase organizations productivity. Higher probability achieving organizations goals.

    ReplyDelete

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