EMPLOYEE BRANDING



Introduction

Employee branding is some kind of signal issue in employee engagement and identity. It means employees are transformed into brand leaders. As a brand leader, they can advertise the company brand in the best way. It is a process by which employees internalize the brand image and motivated to project the image.

How can employee branding help the organization?

Employee branding act as the image of the organization. With high employee branding, company have the ability to turn their employees into powerful brand ambassadors. It increasing staff motivation level and performance of the company. Employee branding is helps to attract the employees and retain the current employees also. Highly branded employee can make a good concept about the company through social media.



Global context about employee branding

Google is one of the famous internet software company and it’s popular for its employee perks, workplace comforts and valuing employee creativity. Staff get free meals, great leisure facilities and the chance to work on innovation and community projects that interest them. The employee brand connects with the external brand, positioning Google as an aspirational employer that gives talented, passionate people the chance to change the world through technology.

 

How can build employee branding?

1.      Brand teaching – Give good knowledge to the employee about the company brand and it will instill in  employees mind. This must be positive.

2.      Conduct brand training – How to represent the brand through employees behaviour and how to use this brand name in social media.

3.      Monitor the organization communication – Must have a good internal communication system through staff members. Company expectations are must know by the employees.

4.      Suitable hiring and recruitment – This should attract in the right people in the first way.

5.      Listen to employee feedback – When employees share their thoughts,company must get fast feedback and listen about them.

Conclusion

Now, employee branding is considering as a new concept that can be influencing to the whole organization. Organizations can build a good brand value through the employee branding than any other. It is a very low cost method that can be spread the brand value of the company. Strong employee brands don't happen by themselves - they're created and nurtured by a "people marketing" approach

 

 

References

Ahmed, I., 2021. vantage circle. [Online]
Available at: https://blog.vantagecircle.com/employee-branding/
[Accessed 28 04 2021].

Bassig, M., 2020. www.reviewtrackers.com. [Online]
Available at: https://www.reviewtrackers.com/blog/employee-branding/
[Accessed 28 04 2021].

Dr. D. K. Ghosh, 2016. employee branding. International Journal of Science and Research (IJSR), 5(6), p. 06.


Comments

  1. Saranyah MBA 2128 April 2021 at 14:19

    True, Employee branding will boost an organization's mission. I would like to add more. One of the most popular employer branding best practice is Employees’ testimonials – this is and always will be the number one. LinkedIn experts say that the candidates trust employees 3x more than the employer to provide information on working at the company.

    Google employer branding is one of the best in the world. The company is known for its excellent approach to employees and building a strong employer value proposition. Every year, the company receives approximately 3 million resumes, of which they pick only 7,000 new employees.

    ReplyDelete
  2. Sevani Ereporuwa28 April 2021 at 17:42

    Employee branding is the process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents. Maintaining a good brand image will be important to the organization. Here's a few importance of employer branding,
    1. Attracts Potential Employees and Retains Existing Ones
    2. Reduces Recruitment Costs
    3. Turns Your Internal Arsenal into Brand Advocates
    4. Enhances Employee Engagement
    5. Conveys Your Brand Value and Turns Contemplation into a Choice

    ReplyDelete
  3. dulanjali29 April 2021 at 09:28

    Employee branding is the process by which employees internalize the desired brand image and are motivated to project the image to customers and other organizational constituents.
    In other words, it’s about getting employees on board with the values that your brand stands for and the type of business your company engages in. Employees convey these externally, through word of mouth and social advocacy (ReviewTrackers, 2020).



    ReplyDelete
  4. Ruwan Herath29 April 2021 at 20:47

    Employee branding is an indirect branding effect in which communication of company employees serves to characterize their company's Employer brand. ... In Simple Terms Employee Branding means what a employee projects about himself and the organization culture.

    ReplyDelete

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